No. Strong SEO remains the foundation, and AI search optimisation builds on it.
GEO, AEO and LLM SEO
AI Search Optimization

Search is changing. People now get answers from AI assistants and AI summaries as well as ten blue links. We help your brand be understood, cited and chosen.
Frequently asked questions
Does AI search optimisation replace SEO?
Can results be guaranteed?
No one can guarantee placement in AI answers. We improve the signals that influence it and measure progress.
Next step
Not sure where to start?
Tell us about your business. We will point you to the right approach.