Coverage cannot be guaranteed, but strong angles and targeting improve results.
Earn coverage that builds authority.
Digital PR
Digital PR earns coverage on news sites, industry publications and blogs through newsworthy stories, data and expert commentary. The result is authoritative links and brand mentions that help both rankings and AI visibility.
Who this service is for
- Brands with a story or data to share
- Companies seeking high-authority links
- Founders and experts needing visibility
- Reputation-sensitive sectors
Problems it solves
- No newsworthy hook
- Links only from low-authority sites
- Limited media relationships
- No coverage in AI answers
Our Digital PR strategy
Newsworthy angles
Original research, trend commentary and expert opinion.
Journalist outreach
Targeted pitches to relevant reporters and editors.
Reactive PR
Timely commentary on stories where your expertise is relevant.
Brand mention tracking
Monitor mentions and citations in search and AI tools.
How the work runs
Angle
Develop and validate story ideas.
Create
Build data, assets and spokespeople.
Pitch
Targeted media outreach.
Amplify
Maximise and measure coverage.
What you receive
- Campaign concepts
- Press assets
- Media outreach
- Coverage report
- Mention tracking
Benefits
- High-authority coverage
- Brand credibility
- Stronger entity recognition
Industry considerations
Finance, legal and healthcare coverage requires accuracy and compliance; technology benefits from data and trend stories.
Related industries and business types
Related services
Frequently asked questions
Is digital PR guaranteed?
How long does a campaign take?
Typically four to eight weeks from concept to coverage.
Do you need our data?
Original data makes campaigns stronger. We can help source or collect it.
Next step
Talk to us about Digital PR
Share your website and goals. We will come back with an honest view of the opportunity.