Subdirectories are often easier to maintain and share authority; ccTLDs send stronger local signals but cost more to build. The right choice depends on resources and goals.
Win search in every market you serve.
International SEO
International SEO helps the right version of your site appear to the right audience in each country and language. We design the URL structure, hreflang implementation and localisation approach, and research each market because search behaviour differs by country.
Who this service is for
- Brands expanding into new countries
- Websites serving multiple languages
- Companies with regional subsidiaries
- Exporters and global SaaS
Problems it solves
- Wrong country version ranking
- Duplicate content across regional sites
- Direct translation that misses local intent
- Inconsistent hreflang
Our International SEO strategy
URL and hosting strategy
We compare ccTLDs, subdirectories and subdomains against your resources and goals.
Hreflang and canonicals
Correct annotation and validation to avoid cross-market cannibalisation.
Market-specific keyword research
Native-language and local-intent research instead of translated keyword lists.
Local authority
Regional links, citations and PR in each target market.
How the work runs
Market prioritisation
Rank markets by demand and feasibility.
Architecture
Define structure and hreflang rules.
Localise
Adapt content, offers and trust signals.
Expand
Add markets in waves and monitor.
What you receive
- Market opportunity analysis
- International architecture plan
- Hreflang implementation spec
- Localised keyword research
- Regional link plan
Benefits
- Fewer wrong-country rankings
- Faster entry into new markets
- Content that fits local intent
Industry considerations
Ecommerce must handle currencies and shipping; SaaS must localise docs and pricing; services must reflect local regulations and trust marks.
Related industries and business types
Related services
Frequently asked questions
Should I use subdirectories or country domains?
Is machine translation acceptable?
It can be a starting draft, but human review is needed for quality and local intent.
How do you track international performance?
By market and language segments in Search Console and analytics, tied to local conversions.
Next step
Talk to us about International SEO
Share your website and goals. We will come back with an honest view of the opportunity.