The number depends on the site. We focus on a prioritised, mapped set rather than a huge list.
Find demand worth winning.
Keyword Research
Good keyword research is a business decision, not a spreadsheet exercise. We find the searches your buyers use at each stage, group them by intent, and map them to pages so every target has a clear owner.
Who this service is for
- New websites planning structure
- Brands launching new products or services
- Teams unsure what content to create
- Businesses entering new markets
Problems it solves
- Targeting keywords that never convert
- Overlapping pages
- Missing high-intent terms
- Unclear priorities
Our Keyword Research strategy
Intent classification
Informational, commercial and transactional searches handled differently.
Topic clustering
Group related queries into pages and clusters.
Opportunity scoring
Balance volume, difficulty and business value.
SERP feature analysis
Identify snippets, local packs, video and AI overview opportunities.
How the work runs
Discover
Seed ideas from customers and competitors.
Expand
Gather and clean keyword data.
Cluster
Group by intent and topic.
Map
Assign to pages and priorities.
What you receive
- Keyword universe
- Intent-based clusters
- Keyword-to-page map
- Priority roadmap
- SERP feature notes
Benefits
- A clear content and page plan
- Better targeting of buying intent
- Less wasted effort
Industry considerations
Law firms research practice and location searches; SaaS researches problem, solution and comparison terms; manufacturers research product and specification terms.
Related industries and business types
Related services
Frequently asked questions
How many keywords will you deliver?
Do you use search volume only?
No. Volume is balanced against intent, difficulty and business value.
How often should research be updated?
At least annually, and whenever you launch new products or services.
Next step
Talk to us about Keyword Research
Share your website and goals. We will come back with an honest view of the opportunity.