At the start. Early involvement prevents structural mistakes that are expensive to fix later.
Move without losing rankings.
Website Migration SEO
A redesign, replatform or domain change can wipe out years of SEO work if it is mishandled. We plan the migration, map redirects, protect important pages and monitor performance after launch.
Who this service is for
- Companies redesigning or rebranding
- Sites changing CMS or platform
- Domain consolidations and acquisitions
- Businesses moving to HTTPS or new URL structures
Problems it solves
- Lost rankings after relaunch
- Redirect chains and 404s
- Missing metadata and schema in the new build
- Staging site accidentally indexed
Our Website Migration SEO strategy
Pre-migration benchmarking
Capture rankings, traffic and top pages before changes.
Redirect mapping
One-to-one redirect plans for every valuable URL.
Staging QA
Check metadata, canonicals, schema and crawl rules before launch.
Post-launch monitoring
Watch indexation and rankings closely and fix issues quickly.
How the work runs
Plan
Scope, risks and timeline.
Prepare
Redirect map and requirements for developers.
Test
Staging crawl and QA.
Launch and monitor
Go-live support and weeks of tracking.
What you receive
- Migration plan
- Redirect map
- Staging QA report
- Launch checklist
- Post-launch monitoring
Benefits
- Preserved rankings and traffic
- Smoother launches
- Faster recovery if issues occur
Industry considerations
Ecommerce migrations must preserve product and category equity; large publishers must preserve archives; local businesses must keep consistent location data.
Related industries and business types
Related services
Frequently asked questions
When should SEO get involved in a redesign?
Will rankings dip after migration?
A short fluctuation is normal, but a well-run migration limits it and recovers quickly.
Can you help after a bad migration?
Yes. We diagnose and repair damage from earlier launches.
Next step
Talk to us about Website Migration SEO
Share your website and goals. We will come back with an honest view of the opportunity.