Toolkit
SEO Tools
No tool replaces judgement, but these make good SEO measurable.
| Tool | Cost | Use |
|---|---|---|
| Google Search Console | Free | The primary source for impressions, clicks, queries, indexing status and Core Web Vitals reports. |
| Google Analytics 4 | Free | Measures sessions, conversions and revenue from organic search. |
| Google Business Profile | Free | Manages local listings and shows calls, direction requests and search queries. |
| PageSpeed Insights and Lighthouse | Free | Lab and field data for page speed and Core Web Vitals. |
| Rich Results Test and Schema Markup Validator | Free | Validate structured data and rich result eligibility. |
| Screaming Frog SEO Spider | Free and paid | Desktop crawler for technical audits, redirects, metadata and internal links. |
| Ahrefs and Semrush | Paid | Keyword, competitor and backlink research platforms. |
| Looker Studio | Free | Dashboards that combine Search Console, analytics and other sources. |
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