Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Wix, Squarespace and custom builds.
Turn category and product pages into revenue.
Ecommerce SEO
Ecommerce SEO is about scale and structure: thousands of products, variants, filters and seasonal demand. We build category architecture that captures high-intent searches, optimise product templates, control faceted navigation, and create content that supports buying decisions.
Who this service is for
- Online stores with large catalogues
- D2C brands relying heavily on paid ads
- Marketplaces and multi-vendor sites
- Retailers expanding to new countries
Problems it solves
- Duplicate and near-duplicate product pages
- Faceted navigation creating index bloat
- Thin category pages
- Out-of-stock and discontinued product handling
Our Ecommerce SEO strategy
Category architecture
We target commercial category and subcategory keywords with unique, useful copy and strong internal links.
Product template optimisation
Titles, specs, reviews, FAQs, availability and Product schema that earn rich results.
Faceted navigation control
We decide which filter combinations deserve indexable URLs and block the rest.
Buying-guide content
Comparison, how-to and gift guides that capture earlier-stage demand and feed categories.
How the work runs
Revenue audit
Find which categories and products have the biggest search opportunity.
Fix templates
Improve category and product templates once, benefit across thousands of pages.
Scale content
Add guides and collections around demand.
Report revenue
Track organic revenue and assisted conversions.
What you receive
- Category keyword map
- Faceted navigation policy
- Product and category template optimisation
- Product schema
- Buying-guide roadmap
- Organic revenue reporting
Benefits
- More non-branded organic revenue
- Lower dependence on paid acquisition
- A catalogue structure that scales
Industry considerations
Fashion depends on seasonality and trends, electronics on specifications and comparison, beauty on ingredients and reviews, and furniture on dimensions and room inspiration. See our dedicated retail industry pages.
Related industries and business types
Frequently asked questions
Which ecommerce platforms do you work with?
How do you handle out-of-stock products?
It depends on whether the item is temporary, seasonal or permanently gone. Each case has a different redirect, messaging or indexing approach.
Can SEO reduce my ad spend?
Over time, organic revenue from non-branded searches can reduce reliance on paid acquisition. We measure it by channel contribution.
Next step
Talk to us about Ecommerce SEO
Share your website and goals. We will come back with an honest view of the opportunity.