A distinct, identifiable thing such as a brand, person or product that search systems can recognise.
Make search engines certain who you are.
Entity Optimization
Search engines and AI systems reason about entities: brands, people, products and places, and the relationships between them. Entity optimisation clarifies who you are, what you do and how that connects to credible sources.
Challenges we solve
- Brand confused with similar names
- Inconsistent profiles
- Missing structured data
What you receive
- Entity audit
- Schema implementation
- Profile alignment plan
- Monitoring
Our approach
Entity definition
Decide the core facts that define your brand.
Structured data
Organisation, person, product and service markup.
Profile alignment
Consistent profiles and references.
Relationship building
Connect your brand to topics, people and partners.
How the work runs
Baseline
Test how AI systems currently describe your brand.
Fix foundations
Entities, schema, access and consistency.
Create citable assets
Clear, evidence-backed, answer-ready content.
Track
Repeat tests and adjust.
Relevant SEO services
Related AI search topics
Frequently asked questions
What is an entity in SEO?
Do small businesses need this?
Yes, particularly where names are common or confusing.
Is schema enough?
No. External corroboration matters too.
Next step
Talk to us about Entity Optimization
Share your goals and website. We will outline a realistic plan.