Links still influence rankings, but low-quality tactics are risky and often ignored. These methods earn links that are relevant, editorial and durable.
Publish original data
Surveys, benchmarks and analyses of your own data give writers a reason to cite you. One strong data asset can earn links for years.
Digital PR
Newsworthy angles and expert commentary earn coverage on publications your customers read. Relevance matters more than domain metrics alone.
Partnerships and sponsorships
Suppliers, associations, events and community organisations often link to partners naturally. Choose those relevant to your audience.
Resource pages and broken links
Many sites maintain resource lists or have outdated links. Helpful, personalised outreach with a genuinely better resource can earn placements.
What to avoid
Paid link networks, mass directory submissions and exact-match anchor spam can trigger penalties and add no lasting value.
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