On-page SEO is the work you do on each page to help it rank and convert. Done well, it improves visibility without needing new content or new links.
Write titles and descriptions for people
Put the main topic first, keep titles concise enough to avoid truncation, and write descriptions that promise something specific. Both influence click-through rate.
Structure the page with clear headings
Use one H1 and logical H2 and H3 headings that mirror the questions searchers ask. Good structure helps readers scan and helps search engines parse the page.
Cover the topic completely
Include the subtopics, examples and questions that top results address, then add something they do not: original experience, data or a clearer explanation.
Optimise images and speed
Compress images, use descriptive file names and alt text, and lazy-load below-the-fold media. Fast pages convert better.
Connect pages with internal links and schema
Add contextual links to related pages and use structured data that matches visible content, such as Article, FAQPage or Product.
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