Measure
SEO Statistics and Metrics
We do not publish unsourced benchmark numbers. These are the metrics to track for your own site, and where to find them.
| Metric | What it tells you | Source |
|---|---|---|
| Organic sessions | Visits from unpaid search. Compare year over year to account for seasonality. | Google Analytics 4 |
| Organic conversions and revenue | Leads, bookings or sales attributed to organic search. | Google Analytics 4, CRM |
| Impressions and clicks | How often you appear and how often people click. | Google Search Console |
| Average position by page group | Ranking trend for service, category or product groups, more useful than single keywords. | Search Console, rank tracker |
| Indexed pages versus submitted pages | Shows whether search engines are accepting the pages you want ranked. | Search Console |
| Core Web Vitals pass rate | Share of URLs passing loading, interactivity and stability thresholds. | Search Console, PageSpeed Insights |
| Referring domains | Number of unique sites linking to you, tracked alongside quality and relevance. | Backlink tools |
| Local actions | Calls, direction requests and website clicks from your profile. | Google Business Profile |
| AI referral and mention visibility | Visits from AI assistants and share of prompts in which your brand is mentioned. | Analytics, prompt testing |
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